Copywriting

With years of communications experience working with major global and national organizations, I know how to tell a story that inspires an audience, wins (or changes) hearts and minds, and creates meaningful, long-lasting relationships.

I love working with clients in winter sports, travel and outdoor recreation, as well as those who are striving to make a difference for our planet, whether that’s through education and activism, or creating products that show us all that a sustainable existence is not only possible, but desirable (and pretty darn good looking, too).

Let me help you with:

• Web content and blogs

• Social media content and social media management

• Newsletters

• Ghost writing opinion pieces and speeches for leaders

• Crisis and reputation management content

Download my copywriting services brochure to learn more about how I can help you and my approach to projects.

Or, scroll down to see some past and current clients, and some of the nice things people have said about working with me (humble brag alert).

Freelance Writing

I am available to write for publications across a variety of genres. I have particular interests in the outdoors and adventure sports, winter sports and tourism, travel, sustainability and diversity and inclusion. My strengths lie in intersectional writing, which explores our human story and the story of our planet through the lens of adventure, travel and outdoor recreation.

Find my portfolio of published work here.

Did you know…?

In addition to writing, I am also a capable photographer (every image on this site is mine) and am happy to provide images to accompany editorial pieces.

Check out my images here

With a great eye for a story, strong research skills, an engaging writing style and a never-fail ability to deliver to deadline (seriously, lateness is my worst nightmare), think of me next time you are looking for an article that really pops.

Testimonials

I can vouch for Ali being a talented writer and a selfless, compassionate and resilient human being. She would be an asset to any team or individual requiring someone who is both dedicated and professional. I can’t recommend her highly enough. - Mon Balon, Plus Snow

The legacy you have left is extraordinary. You have shown us what good communication looks like. -Rebecca Shields, Canadian Mental Health Association

You have been amazing. Thank you for sharing your talent with us and helping us tell our story through our website. - Carolyn Mitchell, Empowered HR

Ali skillfully guided us through the process of developing a strategic plan that will align our energies and priorities and support us in our stakeholder communications approach over the next 12-24 months. I can't even begin to imagine the number of hours Ali dedicated to this project. With her superior communication skills, vast experience working with senior level leadership teams and her commitment to giving back to the community, I wholeheartedly recommend Ali. - Dave Erb, POW Canada.

Ali understood our audience and requirements as a start-up, and provided invaluable guidance. - Simon Herd, ThinkTilt Founder

Ali is an incredibly gifted writer with experience, expertise and work ethic to boot! Anyone would be lucky to have her involved in their writing process or in their publication. - Justine Mulliez, Just a Wild Thought