Blog — Ali Wines

Freelance Writers Wanted!

I’m hiring! With a busy year ahead, I’m looking for one or two amazing freelance writers to support with content creation for my clients. Read on to find out more & learn how to apply.

Alison WinesFebruary 22, 2022Freelance, Copywriter, Hiring, Writing jobs canada

How to Align Your Content with Your Goals

You’re the best widget maker in town. Your widgets are widgier than all the rest, and set the bar for future widgeting. But are you telling your story in the right way so people KNOW about your elite widgets? Are you selling a product or telling a story? Or both? Here’s how to make your words work for you: how to know if you need copy or content, the difference between sales and storytelling, and how to write content that people will actually want to read.

So you can get on with widget making.

Words & WritingAlison WinesOctober 7, 2021Copywriting, Copywriter, Content, SEO, Blog, Freelance, Sustainability writer, marketingComment

How to Find the Best Copywriter

If you’re a small or small-ish business or nonprofit, chances are you’ll need to hire a writer from time to time. There are a lot of folks out there who can write well, so how do you find the best copywriter for YOU? Here are 5 tips on how to find a copywriter to help you achieve your goals, whether it’s securing funding, selling a product, or changing an opinion.

Words & WritingAlison WinesAugust 10, 2021Copywriting, writing, best copywriter, how to, outdoor writer, marketing, brandingComment

A Campaign to Stop the Big Oil Money Pipeline and Protect Our Winters

Since the Paris Climate Accord was signed in 2016, Canada’s big banks have given over $500 billion to the fossil fuel industry, and they’re using your money to do it. Find out about why divestment is the next big battlefront in saving our planet, and how you can get involved (it’s actually really easy).

Alison WinesJune 22, 2021Fossil Fuels, Divestment, Climate Change, Banks, FinanceComment

How to Find Ski Boots that Actually Fit

Blisters. Pinching. Bruised toes. Finding the right ski boots can be HARD… and making the wrong choice is expensive. This article helps you find the perfect ski boots for your feet - learn what to look for in a boot-fitter, how to make adjustments to ski boots and more.

Adventure & OutdoorsAlison WinesMay 13, 2021Skiing, snowsports, Women, plus-size, inclusion, ski bootsComment

What does a writer actually do?

A good writer is an advisor and partner, helping their clients to form lasting, meaningful relationships with their audience. After all, the best stories build empathy and new ways of understanding, don’t you think?

Alison WinesApril 20, 2021writing, Copywriting, What does a copywriter do?, StorytellingComment

I'm a bad environmentalist. Maybe you can be too.

Alison WinesApril 19, 2021Sustainability, Climate Change, Earth Day, Sustainable BusinessComment

Why Your Sustainability Comms Probably Suck (and How to Fix Them).

If I can’t tell whether you’re promising me a sustainable product or trying to sell me Bitcoin, you have a problem.

Alison WinesMarch 31, 2021Sustainability, Climate Change, Content, Communication, Reputation, Brand Comment

How a Solo Backpacking Trip Reminded Me that Strength Comes in Many Forms

It’s fair to say that things did not go according to plan. What I learned when things went wrong in the wilderness.

Adventure & OutdoorsAlison WinesAugust 8, 2020Hiking, Backpacking, Outdoors, Solo Travel, Women Travelers, CanadaComment

Can I Say Something?

I have struggled to find the words to write about George Floyd, and the hundreds of other People of Colour that have lost their lives because of the colour of their skin. I have struggled to know whether I even have the right to say something. But silence is complicity. This is why white people need to stop hiding behind their fear of getting it wrong, and speak out.