You’re the best widget maker in town. Your widgets are widgier than all the rest, and set the bar for future widgeting. But are you telling your story in the right way so people KNOW about your elite widgets? Are you selling a product or telling a story? Or both? Here’s how to make your words work for you: how to know if you need copy or content, the difference between sales and storytelling, and how to write content that people will actually want to read.

So you can get on with widget making.

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